UltraClub

As the lead Art Director for a year-long campaign for UltraClub, Bodek & Rhodes' private label brand, I oversaw the entire creative process, from concept to execution. I was responsible for the layout, design, and photography of the catalog, along with all ancillary media that accompanied the launch. Working closely with a talented team of designers, photographers, and copywriters, I ensured the campaign’s success and cohesive vision across all assets.

Throughout the year, the visual elements I created were strategically repurposed in ads, trade shows, and various sales materials, maximizing impact and consistency.